# Trademark Infringement Response Discovering that someone is using your trademark without authorization can be alarming. Here's what to do. ## Immediate Steps 1. Document everything - screenshots, dates, locations 2. Assess the scope of the infringement 3. Consult a trademark attorney 4. Send a cease and desist letter ## Legal Options - Negotiation and settlement - Administrative action at KIPO - Civil lawsuit for damages - Criminal complaint for willful infringement