# IP Strategy for Startups Intellectual property can be your startup's most valuable asset. Here's how to build a strong IP strategy from day one. ## Step 1: Identify Your IP - Patents: Technical innovations - Trademarks: Brand names and logos - Designs: Product appearances - Trade secrets: Confidential business information ## Step 2: Prioritize Protection Not everything needs immediate protection. Focus on: 1. Your core technology or product 2. Your brand name and logo 3. Key design elements ## Step 3: Budget Wisely IP protection is an investment. Prioritize based on business value and competitive advantage.