# Choosing a Strong Trademark Not all trademarks are created equal. The strength of your mark determines how easily it can be protected. ## Trademark Spectrum From strongest to weakest: 1. Fanciful - Invented words (e.g., Kodak) 2. Arbitrary - Real words unrelated to the product (e.g., Apple for computers) 3. Suggestive - Hints at the product (e.g., Netflix) 4. Descriptive - Describes the product (generally not protectable) 5. Generic - The common name (never protectable) ## Tips - Aim for fanciful or arbitrary marks - Avoid descriptive or generic terms - Check availability before investing in branding